BBC ‘Stadium UK’

This week the BBC unveils its marketing campaign and title sequences for the London 2012 Olympics entitled “Stadium UK”. The animation is directed by Passion’s Pete Candeland and the campaign was devised by executive creative director Damon Collins and a team of creatives at Rainey Kelly Campbell Roalfe/Y&R. The campaign is designed to be used across all the BBC’s television, radio and digital Olympic content and it features specially commissioned music by Elbow. As well as the 1 x 60 sec trailer there is a 2’ 40” film which we will be able to show on Passion’s website on 27th July, the opening night of the Games.